Services

I

Advertising

My In-House Agency is a full-service advertising agency with experience in traditional and non-traditional advertising programs in radio, television, cable, outdoor, direct mail, newspaper, search, social and digital.  Stellar account service together with client collaboration is the key for achieving the best results.  My In-House Agency is also responsible for writing and immortalizing some of Milwaukee’s most-recognizable jingles.

 

I

Media Buying

Any agency can buy “numbers”, and if you need reach and frequency or CPM, CPP or CPC, My In-House Agency will provide them, but we prefer to look beyond the numbers to coordinate the product or service with the specific medium (and programming) conducive to the most success for that particular client at that particular juncture, striving for the maximum value and the minimum amount of waste.

 

I

Marketing

It’s not just about traditional marketing, guerilla marketing, ambush marketing and event marketing, it’s about delving deeper into overall sales for you and your competition in order to define your particular market strengths, the differentiation between you and your competition, and defining an action plan to accomplish your particular business goals.  It’s also about branding; etching your company’s name in the eyes and ears of your customers, enhancing and reinforcing your company’s message to both conquest and retention customers and perpetuating those myths in the overall marketplace.

I

Programming

Sometimes the best fit for a client is producing their own TV program, whether it’s long form (for over-the-air TV) or short form (web-based to setting up a client’s own YouTube channel.)  My In-House Agency has produced programming including interview programs, game shows and professional sports, as well as video news releases.

I

Public Relations

From press and video news releases, to press coverage to damage control, My In-House Agency has experience on a local, regional and national level for getting publicity for their clients in the most favorable light.  Even though a rolodex is extremely “old school”, we know who to reach, how to reach them, and how to follow-up.

I

Promotions

My In-House Agency has been responsible for creating customized promotions for their clients to enhance customer activation.  These promotions target conquest customers as well as retaining the client’s current customers.  Often, we coordinate these efforts with professional sports teams, the arts, community initiatives and various non-profit organizations

 

I

Events

Event marketing has become an industry unto itself; yet it has many traditional elements attached to it.  Publicity, from both a traditional media and social media standpoint is important for the event itself, before, during and after the event.  My In-House Agency provides a road map to help you engage and activate your sponsors and their sponsorships, as well as providing solutions for potential sponsors with regard to activation programs.

 

I

Web Consulting

Your website is how many of your customers and clients interact with you for the very first time.  My In-House Agency can help with more than just the “look and feel.”  We care about how your message is being received, how the customers (clients) interact, and how you follow-up.  In an age of immediate gratification, we strive to help you meet your customer’s (client’s) needs.